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When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
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This article delves into how subtle storytelling is used to build a passionate community and sell merchandise.
+Telling Stories Without Words
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As you progress from the lush green training camps to the terrifying, lava-filled legendary arenas, you are taking a geographical journey.
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The background details of these maps often hint at upcoming card releases or explain the origins of certain troops.
+Inspect the statues and architecture of the arenas.The ambient noise of a spooky arena adds massive atmosphere.You start with simple wooden clubs and end with magical electricity.
+Giving Life to the Cards
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The way a heavy tank lumberingly swings its massive club tells you everything you need to know about its intelligence and power.
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Furthermore, developers release short, high-quality cinematic trailers outside of the game to establish relationships between the cards.
+Lore DeliveryHow It WorksFlavor TextThe short paragraph of text visible when upgrading a card often contains jokes, puns, or vital lore about the character's originIn-Game ReactionsProvide a massive injection of personality, allowing players to express anger, joy, or confusion using the faces of their favorite troops
+The IP Expansion
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By investing in lore and character design, developers transform a simple mobile app into a massive transmedia franchise.
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The next time you deploy a card, take a second to read its description or watch its deployment animation closely.
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